If today’s title seems a tad bit negative, don’t be concerned. The REJECTION FACTOR is accurate, but it’s not the end of the story.

The high probability that any given resume will be rejected, applies to everyone posted to any JOB SEARCH ENGINE. That’s actually rather depressing, but before you react to this reality, let’s dig a little deeper. It’s not all bad news!

Before we get into the discussion of resumes, we need to consider the function of any JOB SEARCH ENGINE. They actually do their job quite nicely and provide valuable information for their clients. While you have a virtually unlimited selection of Search Engines to choose from, this point must be made very clear, right up front:


While your resume and personal job preferences are a key factor in this cyber-search system, the primary objective of every JOB SEARCH ENGINE is to provide acceptable candidates to fill positions for the businesses who are paying for their services.

Companies pay hefty fees to gain access to the data banks of each engine and your personal details play a valuable, all be it, insignificant part in the grand scheme of things.  I promise the news gets better.  

For all intents and purposes, the Search Engine is the VENDOR, a Business with a job opening is the paid CLIENT and you, my friend are the PRODUCT.  Without you (and millions like you) the system wouldn’t work. Trust me, there are many just like you, all looking for a dream connection.  We’re almost to the good part.

The employers are generally happy to pay for the services, because it provides them with literally thousands of candidates for every open position. A critical challenge for any business is to maintain a full staff and to fill openings with qualified candidates ……IMMEDIATELY!


The Search Engine algorithm offers good news for the employer, BUT for the individual Job Seekers (present company included), not so much. I’m sure you can imagine, that with every open position, the odds against your profile being the chosen one is possibly a thousand to one against you. With those odds, it might as well be a million to one. Stick with me. There is a positive message in this. I promise.

Standing up and stepping out of the crowd will be much easier than you might think.The critical difference between you and all the rest is that you and I will focus on attracting the attention of YOUR DREAM JOB BOSS and………you’re fellow seekers won’t. BOOM THAT!


In our discussion about maximizing your employment potential, we frequently refer to the difference between hunting with a shotgun (aka: SEARCH ENGINE) and zeroing in on your target DREAM JOB BOSS with a laser.  Shotgun job hunting will be the only plan for most of your fellow seekers.

Many with great expectations will go wide with their search and cross their fingers, while waiting to be chosen. The first good news is that where their search ends is precisely where yours will shift into overdrive. So with that goal in mind, let’s charge up your laser and get focused.





Most of the millions of job seekers will continue to assume that posting a resume is the end of the game.  You will learn as we continue, that while it’s definitely not the last step, neither is it the first step.  We’ll talk about the real starting point in an upcoming session, but I wanted to be sure that you didn’t launch into CYBER SEARCH MODE, before you made yourself DISCOVERABLE.

Let’s take a moment to look at the way a search engine really works. Let’s check out the crowded and popular route and then analyze your options in more detail.  

First things first, let’s look at the job search process as viewed by your competition. As we’ve mentioned in previous posts, the Standard Operating Procedure (S.O.P.) for the average, run of the mill job seeker is limited to a simple three to five  step process:

1. Dust off and update a previous resume.

2. Post said resume to a Search Engine.

3. Sit back with fingers crossed and wait for the phone to ring.

4…and WAIT

5…and WAIT!

We call this the TRADITIONAL JOB SEARCH LOTTERY. Since there are a seemingly unlimited number of job seekers in the system and a smaller number of actual job opportunities, the employers are guaranteed a warm body to fill their personnel gap, but most of the multitude of seekers will not find their DREAM JOB. I know I promised that we’d discuss a more positive prognosis and we will. First let’s take a look at the search process that will be used by most of your former competition.  

Now is the perfect time to look under the hood to see what a Search Engine really is, what it can do and what it can’t. When we’re done you may end up asking,

“Who would want to put their faith in a system that rejects most of the players?”

The answer is almost everyone and that’s pretty good news.  

The simple truth is that the majority of all JOB SEEKERS on the planet will at one time or another trust their professional potential to a JOB SEARCH ENGINE. You are already likely to be familiar with and depend upon search engines in your daily routine. Let’s review a few.  

The most popular and actually the number one search engine on the planet is GOOGLE, followed by their younger child platform, YouTube. If you’ve ever purchased anything online, you are also probably familiar with the number one retail search engine, Amazon.com.  

Search engines are quite simply, highly sophisticated computer programs that respond to searches based on KEYWORDS and KEYWORD PHRASES.  In the example of Google, you can ask any question (“How do I boil an egg?”, for example). In an instant, in fact, let’s call it a Nano-Second, your results will appear, ranked in order of relevance.

Google will respond with an organized list of the most popular answers to your question.  The answers will be listed from the most specific and popular to the least appropriate.  Generally, the first answer will describe your egg boiling query, followed by an endless list of topics referring to eggs of all kind and all subjects referring to boiling. In any case, your solution will likely be found within the first few offerings on the list.




While search engines are wonderful and helpful, they do have their limitations.  At least to date, computers and their programs can not think. They do not have opinions and the value of their contributions are subject to the quality of information that they are fed.


The popular phrase “GARBAGE IN-GARBAGE OUT” comes to mind. The reality is that any job search attempt is quite simply a word game. The winner is determined by the job seekers ability to perfectly match the words and phrases pre-selected by the employer.  For a positive outcome, proper preparation and an ability to read your prospective employer’s mind is helpful. Following that, DUMB LUCK may be your best friend.

In the applicant review process, a job search engine can not look at your resume as a full document in order to rank it in comparison to your competition.  It can, however, search for KEYWORDS and KEYWORD PHRASES in a completely mechanical fashion.  The process begins with an employer posting a job opening and teaching the engine what to look for in an applicant. The employer will fill in a computerized form that lists keywords describing  specific qualities that he or she considers important relative to qualifications, experience and character.  

The search engine can then go to work and literally in an instant, analyze multiple millions of words in potentially thousands of resumes. The search engine program will systematically scan every resume stored on it’s platform, effectively search for the desired key words and immediately reject all submittals that do not use an acceptable percentage of the words on their prioritized search list. Obviously, one of the first categories to be reviewed will be the JOB DESCRIPTION.

By eliminating all cyber-resumes that do not include the proper job category, all uninterested seekers will be rejected. Logically, if the job opening is for a CARPENTER, all resumes referring to other professions, ACCOUNTANTS, BALLERINAS or FIREFIGHTERS, for example will be culled from the list.

As the search engine instantly moves on to compare, QUALIFICATIONS, HISTORY and ACCOMPLISHMENTS, the selection narrows.  Since the employer has neither the time nor interest in considering thousands of qualified applicants the system will be instructed to rank all potential candidates in order of their similarity to the employer’s KEY WORD LIST. The more keywords included in a resume, the higher an applicant will rank on the list.  

Then, in the same Nano-Second that the evaluation process had begun, the search is complete.  The engine will not only eliminate all unacceptable candidates, but by virtue of the parameters set by the employer, it will immediately reject ALL but a specific number of JOB SEARCH LOTTERY WINNERS on the very top of the list.    

I want you to keep in mind, as we lead up to your PERSONALIZED ALTERNATE SEARCH OPTION, that the expertly programmed search engine, in the blink of an eye has sorted through thousands of resumes and selected the winners.  Those winners are not necessarily the most qualified in the search resource. They will simply be the ones who used the correct words to describe themselves.  

Points to ponder if you are determined to count on the luck of the draw:

  • If for example, the employer was searching for a TRAINER and you called yourself a COACH…not a match.
  • If the target Keyword was MANAGER and you listed LEADER, possibly….not a match
  • If they were looking for a BAKER and you thought of yourself as a PASTRY MAKER…you may be looking in the wrong kitchen.  
  • If the engine were looking for RESOURCEFUL and you were merely INGENIOUS, you may not be selected.


Both the STANDARD SEARCH ENGINE SCENARIO and your UPGRADED ACTION PLAN share the same basic ammunition, THE RESUME.  While our ultimate goal will be to mount a fast tracked search by connecting directly with your specific Dream Job  Decision Makers, it would be irresponsible to ignore the possible potential of finding a job through the search engine process. After all, lightening will absolutely strike someone, somewhere and like any good lottery, you can’t win if you don’t buy a ticket.

Let’s be prudent by covering all of the bases. Once you’ve submitted your resume to your choice of search engines, it can run on autopilot, like the rest of the dreamers.  Then, while everyone else sits back to wait for an invitation to interview, you can step up your game and prepare to introduce yourself to your personal employer candidates. We’ll build to that process as our series continues.  

By following your personally drafted M.A.P. (Manageable Action Plan)  you will discover the perfect solution to turn that former rejection fearing frown upside down. We’re here to talk about BOOSTING YOUR CAREER and we’ll work on that, together!




    1. Thanks, Tinisha. The sad news is that most resumes are rejected before being read. The great news is, we know how to gain recognition without relying on the traditional path that most people use. Boom That!

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